User Persona - Patient
- Lewis Ford (Unlicensed)
Persona name | Susanne |
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Persona role | Patient |
Job description | Susanne is a patient with several long term health conditions, type II diabetes, high blood pressure and previously had and was treated for breast cancer. She lives alone after losing her husband 5 years ago, she is mobile and independent but she now finds that she cannot do some of the things she used to do. |
Company
Company name | Salford Royal (local hospital) |
|---|---|
Company size | 950 beds |
Industry | Medical |
Demographic information
Age | 73 |
|---|---|
Gender | Female |
Income | 10,000 |
Education level | High school |
Residential environment | Suburban House |
Personal quote
Digital Confidence
Susanne is not at all confident with technology and finds a lot of things confusing. She has a smart phone but she only really uses WhatsApp to contact her grandchildren. She has tried video calls a few times with family but struggles with the technology. She much prefers face to face contact and does not like phone or video calls for her medical appointments. She has email but does not check it regularly and sometimes misses important information.
Biography
Susanne has lived in Salford her whole life and has many friends and family in the area. She worked various jobs in her life including retail and a factory job. She lived on a state pension and a modest company pension. She initially struggled after the loss of her husband but is fiercely independent and does not like to ask for help. She had and was treated for breast cancer and has regular check-ups at the hospital. She has a few age related conditions but is still physically active.
Professional goals | Motivators |
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Challenges | Sources of information |
| The Daily Mail, BBC news and Manchester Evening Newspaper |