User Persona - Supplier
- Lewis Ford (Unlicensed)
Persona name | David |
|---|---|
Persona role | Key Account Manager |
Job description | Key account managers are responsible for looking after a set of key accounts within a specific region. It is critical that there is a close relationship with the customer and the needs are well understood. David will be incentivised on maximising the spend of the customers. Also, the competitive landscape must be closely monitored and any information relayed back to the commercial team. |
Company
Company name | Large Healthcare Software Inc |
|---|---|
Company size | 500 people |
Industry | Healthcare Informatics |
Demographic information
Age | 48 |
|---|---|
Gender | Male |
Income | 70,000 (inc bonuses) |
Education level | Bachelors Degree |
Residential environment | Rural house |
Personal quote
Digital Confidence
Although David is familiar with his companies software but will need support from a technical support specialist for any complex questions or setup issues. David uses an iPad for customer presentations and a laptop for admin (e.g. CRM). David also takes handwritten notes.
Biography
David has had a long and successful sales career, although primarily financially driven he cares about his customers and healthcare. He has a large network of industry contacts which helps in his career. David enjoys the lifestyle his jobs brings him and outside work he enjoys golf and fine dining.
Professional goals | Motivators |
|---|---|
|
|
Challenges | Sources of information |
|
|